advanced cloud-based workflows.
“The media landscape is evolving at an unprecedented rate, with new platforms, technologies and even new realities at our disposal that offer greater opportunities for content innovation and audience engagement,” said Michael Crimp, CEO, IBC. “IBC is preparing an outstanding programme of conference sessions, forums and exhibition features that brings together experts from leading organisations to share their experiences and knowledge of these developing sectors, enabling informed and energising debate that will help visitors to prepare for the future.”
IBC Conference will also include the inaugural Global Gamechangers stage chaired by Edith Bowman. This will host the biggest business, creative, tech, news and future facing talent making waves in the industry. The show presents a series of new conference tracks to shine a light on nascent areas. NextGen: Interactive & Immersive Experiences gives a unique insight into developments within immersive content, with Marc Schipper, Joint CEO, Hammer Films joining the panel of experts to explore the latest immersive techniques including AR and AI.
Audiences: Engage. Influence. Grow will focus on GDPR and machine learning and reveal ways to engage niche and wider audiences from the leading market success stories. Advertising: The New Attention Economy will explore new ways of maximising opportunities and revenue in the age of big data and the emergence of blockchain.
In addition, the Cutting-edge Tech Innovators track promises a glimpse into the future and will explore where AI, VR, blockchain might take us. Rob Koenen, President, VR Industry Forum (VRIF) and MPEG leader, will host a dedicated masterclass on the present and future of immersive media technologies.
Three invitation-only Executive Forums will also take place. The Leaders’ Forum, Cyber Security Forum and Telco & Media Innovation Forum is designed to bring together the most influential and visionary people to discuss key trends, opportunities and disruptors to shape future strategy.
The Future Zone brings together the latest ideas and innovations, with a focus on showing various products and technologies at different stages of development. Also within this area, the free-to-attend Future Zone Theatre will present a programme of curated sessions exploring the impact of new technologies and the opportunities, challenges and implications around VR, AR, MXR and beyond. What Caught My Eye returns, with experts highlighting products and demonstrations on the show floor that visitors should not miss.
To experience the latest cinema projection and sound technology head over to the Big Screen. BAFTA winner and Oscar nominated Habib Zargarpour, CCO, Digital Monarch Media, will give an exclusive insight into their work on high profile projects including Blade Runner 2049, Disney’s The Jungle Book and Ready Player One.