and IT specialists, the displays enable Chancellors to showcase its property portfolio and latest offers.
Not only does the installation reduce printing costs and time spent updating particulars, its high-impact visuals command more attention at the Windsor store. Research shows that professional displays can increase sales by up to 54%, so the brighter and more eyecatching the visuals the better.
The Chancellors team was keen to increase the footfall to its branch by showcasing and bringing to life the latest properties with cutting-edge digital signage. Pioneer Group installed a powerful video wall solution from Samsung with advanced colour calibration and seamless bezel design, with four of its UD46E-A models. Held in place with a B-Tech System X bolt down video wall stand, the display elevates visual messaging and content with a seamless image and impressive clarity.
Signagelive is used to automate the digital advertising processes at Chancellors and run a combination of realtime property feeds on rotation, which can be updated from anywhere in the country by the team at Chancellors.
Mark Childerhouse, sales director at the Pioneer Group, said: “We always strive to deliver the best service to our customer, which is why we were keen to cause minimal disruption to Chancellors’ working hours. Buying a property is a life-changing decision and Chancellors’ investment in a display solution which best represents their properties demonstrates an approach which is customer-orientated and forward thinking.”
Aferdita Qesku, director of sales at Signagelive, said: “Property management is a field of ever increasing competition. Thus companies need to look at differentiating their services from the rest. This is exactly where technology can be utilised to its full benefit and impact in a positive manner the customer journey. Signagelive enables this journey to be easily managed by allowing the right content to be sent at the right screen at the right time. Through the thoughtful project management and installation process of partners such as Pioneer it ensures clients such as Chancellors can be left to do what they do best – show off the latest properties without any delay.”