Marketing Head of Audio Visual Business Unit
| Job Type | Permanent Full Time |
| Location | London |
| Area | City of London, England |
| Sector | MarketingMarketing - Communications |
| Salary | £80000 - £85000 Per Annum Negotiable doe. plus many benefits |
| Currency | GBP |
| Start Date | ASAP |
| Job Ref | AV30496 |
| Job Views | 2 |
- Description
- The Opportunity
This a fantastic opportunity to join a global marketing agency as Head of the Audio Visual Business Unit.
Our client is seeking an experienced senior communications/marketing professional with a strong network (and potentially clients) in the Audio Visual sector to lead and grow this business unit.
Reporting directly to the Managing Director, this role combines client leadership, commercial growth, and team development, with a clear remit to expand their impact in the AV sector.
If you are a senior communications and marketing professional already in and passionate about the AV sector and ready to lead strategic growth, this could be
the role for you.
Key Areas of Responsibility - Happy Clients
Lead the client portfolio, ensuring exceptional satisfaction, consistent delivery, and measurable results
Provide strategic direction and act as the senior point of escalation, guiding account teams and clients to resolve challenges swiftly and effectively
Support and mentor account teams, advising on strategies, tactics, and best practices to achieve client objectives
Maintain regular check-ins with account leads to review client health, KPI performance, and opportunities for growth
Oversee KPI setting and tracking using the agency template, ensuring retention targets are met and annual client churn remains below 17%
Gather and act on client feedback at key milestones, embedding insights into continuous improvement plans
Ensure a consistently high client experience by delivering ‘moments of delight such as recognition at trade shows and client anniversaries
Lead client onboarding, ensuring a seamless transition to account teams and full completion within two weeks
New Business
Drive new business growth within the business unit, supported by the commercial and marketing teams. This includes being accountable for:
Delivering quarterly and annual leads and new business revenue targets (new and upsell)
Attending conferences, events, and award ceremonies to generate leads in
Developing, sending and follow up of proposals
Leading pitches
Maximising upsell opportunities
Nurturing lapsed accounts
Events and Conferences
Representation - act as the public face of the business unit, representing our client at domestic and international events, conferences, and trade shows. Build visibility for the agency, nurture relationships, and enhance its reputation across global industry platforms
Planning and oversight - maintain an up-to-date global calendar of trade shows, conferences, and events. Oversee end-to-end planning, ensuring smooth delivery for both new business and existing clients. Partner with the sales support admin/marketing to coordinate outreach, proposals, and pricing for trade show projects. Lead the organisation of In- House events, ensuring clarity of roles, e?cient resource allocation, and successful execution
Client and business development - ensure clients receive timely and accurate trade show support, including upsells, proposals, and invoicing. Arrange high-value CEO-to-CEO meetings and client check-ins in advance of key events to strengthen partnerships and identify growth opportunities
Team leadership and engagement - Delegate effectively to regional teams, hosting regular preparation calls to ensure readiness and alignment. Support collaboration and celebrate achievements through team dinners and onsite gatherings, fostering morale and a strong team culture
Market Knowledge
Sector expertise - maintain an expert-level understanding of the sector, ensuring our client's commercial strategy adapts to evolving market dynamics and opportunities
Insight and intelligence - deliver strategic counsel to the leadership team based on current trends, innovations, and competitor analysis
Thought leadership and visibility - represent the agency externally as a sector thought leader through public speaking, industry commentary, LinkedIn engagement, and agency-led insights. And strengthen the agency pro?le and credibility by contributing to discussions and publications
Collaboration and alignment - partner with other Vice Presidents of Strategic Accounts and Business Unit Heads to share insights, align strategies, and embed best practices across the agency
Reporting and Accountability
Provide regular reporting on client health, pipeline, and business unit performance, ensuring visibility for the SMT and Board. Attend and contribute to management and strategy meetings, offering sector insights and solutions.
You will will ideally be based in the UK, Europe or North America. You will have either an agency background or be a senior marketeer in the Audio Visual space. Salary is competitive and negotiable (Circa £80k doe/neg. plus bonus and many benefits.)
Your skills and experience
Our ideal candidate will:
Have a minimum of seven years experience in B2B communications, marketing, or PR within the Audio Visual sector
Come with existing clients that complement the current roster
Demonstrate strong commercial acumen with a proven track record of converting new business and delivering against revenue targets
Possess an established and relevant industry network and the ability to leverage it effectively
Show advanced client relationship management and negotiation skills, evidenced by long-term client retention and growth
Exhibit proven leadership experience, including managing and developing teams at a senior level
Be a strategic thinker with the ability to translate market and sector insights into clear, actionable business plans
Communicate with authority and clarity, building trust and in?uence with stakeholders at all levels
The Organisation
Our client is a go-to global PR, marketing and events specialist for the Audio Visual sector. They are responsible for launching some of the most exciting technological innovations that shape the way we consume media today. None of those achievements would have been possible without their talented team and network.
The Recruiters
AV Jobs are the No.1 specialist AV recruiters in the UK working with clients and candidates to match person to vacancy every time.