Azin Samarmand from virtual production company Pixojam chats with Inavate's Reece Webb on the Absen stand at Integrate Middle East 2024 in Dubai. The discussion goes into detail about the XR market in the Middle East, and how the technology is growing out of its initial broadcast market and moving into corporate, higher education and healthcare.

Reece Webb from Inavate asks Francisco Gallego from Brainstorm about the XR and virtual production market. Gallego says any videowall can use XR technology to create incredible content, and users don't need a huge studio setup or a vast knowledge of complex workflows.

Basel Al Aref from systems integrator Oasis Enterprises tells Inavate's Reece Webb about his company's expansion programme, which now sees Oasis run four offices across the Middle East. His company has also recently created a Robotics and AI division to maximise what he thinks will be a huge opportunity for AI, VR, AR and hologram technology in the pro-AV market.

Ragheed Haydar from manufacturer Lightware is discussion with Inavate's Reece Webb at Integrate MIddle East 2024 in Dubai. Lightware has seen most success in corporate and higher education installations where it has been able to simplify everything for the end user, for example just needing one USB-C cable to get up and running.

Distributor Ascentae has announced a strategic partnership with ActiveFloor, the interactive floor providers, to bring its products to the UK education market.

Tracy Davies has become the newest addition to AV and collaborative furniture manufacturer Top-Tec.

Q-Sys has appointed Rob Sherry as the regional director, Northern & Eastern Europe and managing director, UK & Ireland.

Bridgewater State University in Massachusetts has opened its Cyber Range cybersecurity training space where an Analog Way Eikos 4K system drives the LED videowall displaying threat intelligence information for students.

A new museum in Skørping, Denmark, exploring the geopolitical tensions of the Cold War, has opened called REGAN Vest. It provides a detailed and informative look at a conflict that lasted over four decades in a newly built exhibition space that’s equipped with an audio system from Genelec.

Jassim N.P. from Unilumin talks with Inavate's Reece Webb at the Integrate Middle East 2024 show in Dubai. The LED manufacturer is celebrating its 20 years anniversary this year, and the company is being kept busy with corporate, government and broadcast clients, and clients looking for more creative outdoor installations.