AV and technology adoption in the Middle East is storming ahead as Q-SYS outlines regional market trends and the technologies it's deploying to meet the needs of the market.

Integrate’s Rajendra Salgaonkar was enthusiastic about the 2024 iteration of the show when he spoke to Inavate’s Reece Webb as the Dubai exhibition drew to a close on May 15, 2024. He cited new exhibitors, a packed programme of sessions delivered as part of the Integrate Middle East Summit and a regional focus for new technology, thought leadership and networking as reasons why the two-year-old show is going from strength to strength.

Chant Utukian has taken on the role of managing director, MEA, at Q-SYS, a division of QSC.

Nureva has appointed FVC as its distributor to accelerate adoption of its product line throughout the Middle East, carrying the company’s product range in the region.

Inavate EMEA editor Paul Milligan speaks with Rainer Brandstätter, product partnerships manager from AV Stumpfl to discuss PIXERA 2.0, which has been updated with 20 new features, many of which have been suggested by the platform’s growing user community. The pair also discuss the importance of PIXERA'S continuing integration with Unreal Engine.

Adrian Goulder from local AV distributor Vue AV chats with Reece Webb (Inavate EMEA), the pair discuss the growing convergence of AV and broadcast technology, and the growth of the company itseld, which is concentrating on building its local support network.

Azin Samarmand from virtual production company Pixojam chats with Inavate's Reece Webb on the Absen stand at Integrate Middle East 2024 in Dubai. The discussion goes into detail about the XR market in the Middle East, and how the technology is growing out of its initial broadcast market and moving into corporate, higher education and healthcare.

Reece Webb from Inavate asks Francisco Gallego from Brainstorm about the XR and virtual production market. Gallego says any videowall can use XR technology to create incredible content, and users don't need a huge studio setup or a vast knowledge of complex workflows.

Basel Al Aref from systems integrator Oasis Enterprises tells Inavate's Reece Webb about his company's expansion programme, which now sees Oasis run four offices across the Middle East. His company has also recently created a Robotics and AI division to maximise what he thinks will be a huge opportunity for AI, VR, AR and hologram technology in the pro-AV market.

Ragheed Haydar from manufacturer Lightware is discussion with Inavate's Reece Webb at Integrate MIddle East 2024 in Dubai. Lightware has seen most success in corporate and higher education installations where it has been able to simplify everything for the end user, for example just needing one USB-C cable to get up and running.