2011 that is? With a shaky economy and doom and gloom emanating from all quarters it would be easy to dismiss the year and just look forward with some alarm. However, that’s not necessarily how it is – sure there are doom mongerers out there and always will be, but the sun is shining somewhere!
The Global Competitiveness Report 2011-2012 has 7 European countries in the top 10 countries worldwide – Switzerland at No. 1 and the UK at No.10 with Sweden, Finland, Germany, The Netherlands and Denmark in between. The report is published annually by the World Economic Forum.
Now I agree that this is just one report and I certainly don’t want to get into macroeconomics (what?), but the year has been profitable and productive for many companies in the Audio Visual marketplace across Europe. When the number of jobs is increasing and the roles include Project Managers, Installers and Technical Architects, then that tells us sales have been made. New jobs coming in over December has been record breaking, with Sales & Marketing positions leading the way, suggesting a positive outlook for the New Year. Here at AV Jobs we saw an increase of over 70% in the number of job vacancies across the UK this year and even higher in Europe (where we have not marketed before).
So what will 2012 bring? Well the economic forecasters vary country by country but the Eurozone issue remains a major focus on whether there will be a “double dip”. Northern European countries (as can be seen in the GCI report above) are certainly better placed to avoid this, with Business Week, confirming “ German business confidence unexpectedly rose for a second month in December as two economic institutes predicted Europe’s biggest economy will stave off the debt crisis and avoid a recession in 2012.”
However, the UK economy is predicted to shrink by 1.3% in 2012 and more likely to go into recession than Germany. This is clearly not great news but as a growing marketplace, the Audio Visual industry is better placed than most to overcome such obstacles. Some UK companies are looking to profit from the expanding market for Audio Visual in China and Russia but the vast majority will still be working in the UK and closer to home in Europe.
Maybe we are all optimists in the AV & Technology marketplace as a recent poll on InAVate shows that when asked “What are your expectations for business in 2012?” – 50% said conditions would improve and 50% said remain the same. No one believed that conditions would deteriorate. (Ok I don’t know the polling numbers!)
So my view for 2012? I believe the first half of the year will remain on a par with 2011 (which is not bad in my opinion) and will start to grow from the end of the 2nd quarter to see a positive outcome for the industry and the AV jobs market as a whole.
What are your thoughts?